Link Building

There is a lot of talk about how link building is not important these days, and although it may be true that it is not as important as it was, it still holds the most weight when it comes to how Google’s algorithms decide how to rank a site. The majority of SEO is link building, this signals Google telling it that your website has authority and may be relevant to someone doing a search. When Google identifies your website as having authority and is relevant, it ranks your website higher in the search results.

Link building and SEO has been broken into two different categories, black Hat and White Hat. Black Hat is a strategy where links and relationships are made whether or not they have any relevance to the website, the idea is to fool Google by making it think that your website is more important than it really is. This is a strategy that worked in the past and will work today for a while, but Google has gotten wise to it and this practice will likely get your website blacklisted. On the other side is White Hat SEO and link building. This is the strategy of making meaningful links and relationships to your site and business. This is good because when you search for something on Google you want the sites that show up be the sites that you are looking for. Sunrise Web Development work is always focused on ethical White Hat SEO and link building.